SOFT SELL, HARD SELL
It takes a lot of money to make a TV commercial (TVC to the insider like Mdmafia). It takes time too. Mimi, my youngest daughter was one of the "talents" for Maxis (Mengapa bapa pergi jauh-jauh?), KFC (Add on size up), one Barbie doll promotion, Siemens corporate TVC, Ajinomoto's Seri Aji and a few others. While on these shoots, I had to spend long hours waiting for Mimi to finish. Anyway it was fun to see Mimi bugging other people for a change. Sometimes she thinks she is Meryl Streep although Ms Streep is not known for TVC. Mimi retired when she was 10. Now I heard that my son is in an ad agency plugging RTM.
Ads can be very educational. I used to pronounce Hyundai, BM-style (rhymes with pandai) until I heard their jingle "Sunday, Monday...........Hyundai". I learned. TV Ads also helps you be potty-regular. You go to the loo when they are on except when you are watching movies on HBO, Cinemax or Star Movies.
TVC like other ads play on your emotions. Even the bad ones. Anyone remember the Mopiko commercial? It had people jumping and scratching all over the screen. It might be an awful hard sell TVC but I can remember it, as porous as my memory is. Of course there are good soft sell TVC like the Petronas Merdeka and other festive occasions series which never failed to tug at your heart string. Other TVC that got stuck on you are the "Orkid lah", "Kenapa? Tak percaya ke?" and "Now you see it, now you don't". What else? What other commercials are memorable to you?
For a more professional point of view, read Zul's post and mdmafia's FootBall Madness if you haven't done so already
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11 CommentsOldStyle:
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Talking about TVC...Gen 2's TVC is pathetic.
By
ビビ, at 10:04 AM
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The most memorable one I watched was the Ubat Batuk Cap Ibu dan Anak, recently saw it again and never ages. Remember when young was enthralled by the elaborate Wayang Kulit, hypnotic song and clear message it brought about. Other notables were of course the hearty MAS commercial for Merdeka of the three kids that went through WWII and later reunited. Other hillarious but also unforgettable were the TROJAN hehe the funny man singing all the way. Anyway proves that simple yet evocative ads that contains normal day elements make the best rather than artful pieces that obscure the product itself.
By Kervin, at 10:14 AM
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i think one of the most localised ads are on Indonesian TV. you have javanese warriors flying and *dush* *dush* here and there and then, "Sapukan Jamu Cap XYZ" ;)
By Buaya69, at 11:31 AM
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Pok Ku,
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Remember that ASN ads back then..'merah sangat lah Mak Ngah..?.err..that is the only ad that I can remember other than 'Sumi Jelly manis..Sumi jelly manis..rasa segar..agar-agar buah..'
That time TVC was just jingles and pictures...that's all. Anonymous, at 11:54 AM
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Petronas ad are usually memorable, but I hate the whitening product ads. One of them sort of implied that to get married, the bride must have fair skin. And another one is hotlink ad that shows a guy snapping a photo of a girl he fancies. as if you can go around taking the photos of anybody you like. silap2 lebam mata.
By Yume, at 12:56 PM
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Land Cruiser, late 70's?...dikir barat:
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'kisah ah chong di tipo becano
loghi tebenae di dalae lupo' Atok, at 3:46 PM
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My fav has got to be one of Telekom's ad a few years back for raya where the rather interesting call ended up to be a little "mak cik" :) it was fun.
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Wahh pok ku, your daughter are in the industry eh? Cool.......
Cheers!!! :D hyelbaine, at 7:28 PM
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three letter to get the posion flowing...
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M...A...A....enough said...
Probably if we ask all the agency on who did the ad...nobody would confess that it was theirs...
sorry..can't comment much..have to get back and collect more awards..ahahahaha
, at 12:21 PM
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Tidak boleh! Tidak boleh!
By
Fab Boleh!!! , at 9:26 PM
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Mari kawan-kawan.....
By
Kiki..... Bubble Gum! , at 9:28 PM
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